Companies lacking strategies for connected consumers
While the majority of companies (84%) have seen a rise in the number of connected consumers less than a third […]
While the majority of companies (84%) have seen a rise in the number of connected consumers less than a third […]
Chopping and changing brand properties based purely on personal judgement can “destroy brand memory structure and promote competitor brands”, according […]
Company concedes that its secret psychological experiment should have been ‘done differently’ and announces a new research framework.
New panel covers 10,000 consumers and will cover smartphone sales, usage, loyalty and carrier dynamics.
New research tools can be integrated into apps that interact with in-store beacons, which transmit retail information and can request […]
The new version of Atlas, Facebook’s ad platform, has improved cross-device ad effectiveness tracking capabilities.