Latest – company news and MR industry news

Companies lacking strategies for connected consumers

While the majority of companies (84%) have seen a rise in the number of connected consumers less than a third […]

Just 24% of marketers use quantitative data to inform brand changes

Chopping and changing brand properties based purely on personal judgement can “destroy brand memory structure and promote competitor brands”, according […]

Facebook admits research mistakes

Company concedes that its secret psychological experiment should have been ‘done differently’ and announces a new research framework.

Kantar launches Russian mobile and tech panel

New panel covers 10,000 consumers and will cover smartphone sales, usage, loyalty and carrier dynamics.

Kinesis announces beacon research toolkit

New research tools can be integrated into apps that interact with in-store beacons, which transmit retail information and can request […]

Facebook re-launches Atlas, boosts ad tracking

The new version of Atlas, Facebook’s ad platform, has improved cross-device ad effectiveness tracking capabilities.