YouGov has extended the reach of its Profiles tools to provide constituency-focused big data to all election candidates in the […]

Forecaster combines internal and external data to predict the likely sales from a given marketing spend.

Anjali Puri was formerly head of the company’s Qualitative Centre of Excellence and MD of the qualitative practice in Bangalore.

Video Metrix Multi-Platform provides unduplicated desktop, smartphone, tablet and over-the-top video audience measurement.

Rentrak will partner with Kantar Shopcom to integrate retail purchase data and information into its media measurement solutions.

The Centre for Brand Analysis will access Lightspeed GMI’s proprietary panels for the annual Consumer Superbrands, CoolBrands and Business Superbrands […]