Emotional messaging 'most impactful in wealthier nations'
New research indicates that consumers in less affluent nations may respond better to functional, rather than emotional, TV messaging.
Latest – company news and MR industry news
GfK appoints tech leaders in US
Kevin Taylor and Gary Schanzer have been given leadership roles in GfK, North America with Taylor heading technology and Schanzer heading […]
Meetrics gets MRC accreditation
Online ad viewability company Meetrics has been granted accreditation by US-based Media Rating Council (MRC) for its viewable ad impression […]
Chaibi joins Middle East Broadcasting Center
Laura Chaibi, the former Yahoo research director, has moved to Dubai to take up the role of head of digital […]
Stracey to lead innovation at Dub
Dan Stracey has joined the research community software specialist as chief inspiration officer.
UK customer satisfaction 'at lowest point since 2010'
Latest findings from the UK Customer Satisfaction Index reveal that only the utilities and banking sectors have improved during 2014.