Keller Fay Group and Nielsen collaborate on WOM influencer segments
The Word of Mouth Influencer Segments are intended to enable advertisers to reach audiences that are most likely to amplify […]
Industry News
Spending down in all consumer sectors except food
Shopping habits started in the recession appear to have become entrenched, with consumers more likely to have spent less in […]
Mobile internet to overtake fixed broadband in two years
Mobile internet access is set to overtake fixed broadband in 2017, increasing by an annual growth rate of 7.1% to […]
Instagram steps up advertising offer
Picture-based social media platform is to introduce demographic targeting and buttons allowing users to make purchases, install apps and sign […]
Technology the biggest challenge facing research, says Grit report
The latest Greenbook Research Industry Trends (Grit) report, covering the first half of 2015, suggests that technology, consultation and data […]
Northstar opens ASEAN hub
Meity Rahtomo will lead the new office based in Jakarta, Indonesia, as managing director, ASEAN.