ComScore introduces combined mobile measurement
The company is replacing its MobiLens and TabLens products with MobiLens Plus, which provides insights into combined smartphone and tablet […]
Industry News
Kantar Media introduces digital planning tool
TGI Digital Planner uses Kantar Media’s TGI insights into consumer online and offline behaviour and consumption in order to identify […]
Newspaper circulation revenues overtake ad revenues
Global newspaper circulation revenues are larger than newspaper advertising revenues for the first time this century, according to new figures.
Mediaresearch rebrands to Nielsen Admosphere
Prague-based research agency Mediaresearch has changed its name to Nielsen Admosphere following AC Nielsen Netherlands’ majority stake purchase last year.
Havas SE France appoints new COO
Former Coca-Cola marketing executive Michel Gotlib has been hired by Havas Sports & Entertainment (Havas SE) as its chief operating […]
Belloni made chairman of Kantar Italy
WPP-owned Kantar has appointed Luca Belloni as chairman of its Italian business.