Gender predicts app engagement
The cost to acquire a new customer who makes a first-time purchase in a shopping app is much lower for […]
Industry News
MRC issues interim guidance on mobile viewable impression measurement
Mobile to follow desktop viewability guidance of 50% of pixels in viewable space for minimum of one second (display) or […]
ResearchBods acquires ClearStream Research
The Leeds-based digital research company has purchased ClearStream Research, expanding its global reach to Athens.
Discuss.io launches on-demand healthcare research service
Seattle-based Discuss.io has established an on-demand service to do research interviews with healthcare professionals and so streamline qualitative data collection.
Economy, health and immigration top talking points for UK electorate
The top three policies that the electorate are talking about are the economy, the NHS and immigration according to initial […]
ReconMR buys VCR Houston
Texas-based polling data collection company ReconMR has acquired Voter Consumer Research (VCR) Houston to expand its national and international public […]