GfK MRI launches syndicated ad measurement service for digital mags
US— GfK MRI is launching a syndicated service, Starch Digital, to measure the readership and effectiveness of advertising in digital […]
Industry News
Huddersfield Town FC name Ask Insight official research partner
UK— Huddersfield Town Football Club has named Ask Insight as its official research partner.
Wikipedia data analysis platform gets $5m investment
US— WibiData, a company whose data management and analysis platform is used by Wikipedia to understand the behaviour of its […]
Rentrak’s AMI division grows but group posts loss
US— Rentrak almost doubled the number of TV stations signed up to its local market audience measurement product, StationView Essentials, […]
Ipsos launches Egyptian panel
EGYPT— Ipsos has launched an online panel in Egypt, with another to follow in the United Arab Emirates.
App analytics startup Appoxee lands funding
ISRAEL— Mobile app analytics startup Appoxee has received an undisclosed amount of private equity funding from early-stage investors Cyhawk Ventures.