TAM & IMRB launch Indian cross media audience measurement
TAM Media Research & IMRB International have collaborated on India’s first multimedia measurement data and integrated media planning tool.
Industry News
Bellwether Report reveals weakest growth since 2013
Marketing budgets have increased for the third successive year but to the weakest degree since Q1 2013, according to the […]
People for Research launches new Bristol viewing facility
Formerly known as Bristol Focus, User Viewing has moved to a central Bristol office space and is now a combined […]
Refugee crisis dampens European consumer mood
The influx of Syrian refugees to Europe, alongside developments in Greece and wars in the Near and Middle East, have […]
Netflix, Amazon and Apple lead on loyalty
Video streaming platform Netflix has taken first place in Brand Keys’ 2015 Loyalty Leaders list, where 85% of the top […]
Research Now's Knapton to step down
The company is starting the process to identify a successor for its president and CEO, Kurt Knapton, after he resigns […]