Industry News

Mobile best for ad engagement

Neuroscience research shows that how people engage with advertising content is affected by which device they are watching on.

ComScore partners with Kantar on Indonesian mobile measurement

ComScore has announced the launch of Mobile Metrix in Indonesia, as well as the introduction of joint mobile panel development […]

Millennials most trusting of advertising

21-34 year-olds have the highest levels of trust in almost all advertising formats/ channels, according to a study from Nielsen.

UK is second preferred foreign online shopping destination

The UK (44%) is beaten only by the US (71%) as the most desirable ‘e-destination’ for consumers to shop in […]

TAM & IMRB launch Indian cross media audience measurement

TAM Media Research & IMRB International have collaborated on India’s first multimedia measurement data and integrated media planning tool.

Bellwether Report reveals weakest growth since 2013

Marketing budgets have increased for the third successive year but to the weakest degree since Q1 2013, according to the […]