One million of Research Now’s consumer panellists have been appended with IRI ProScores, a purchase-based predictive shopper insights solution.

Lizzie Gilthorpe has joined research and technology company d.fferento/ogy from Sparkler as business strategist.

Neuroscience research shows that how people engage with advertising content is affected by which device they are watching on.

ComScore has announced the launch of Mobile Metrix in Indonesia, as well as the introduction of joint mobile panel development […]

21-34 year-olds have the highest levels of trust in almost all advertising formats/ channels, according to a study from Nielsen.

The UK (44%) is beaten only by the US (71%) as the most desirable ‘e-destination’ for consumers to shop in […]