Nielsen Twitter TV ratings to expand to Mexico
Nielsen Social, which analyses TV-related Twitter conversations in real-time, will launch in Mexico in early 2015.
Nielsen Social, which analyses TV-related Twitter conversations in real-time, will launch in Mexico in early 2015.
IndiaCast will use Rentrak’s TV ratings currency for programming research on its Aapka Colors and MTV India networks.
Phillips joins from hibu as Millward Brown’s head of Sales and Marketing in the UK.
85% of total online time spent on mobile apps, compared to 15% mobile browsing, according to research from GfK.
Ed Greggs and Marielle Cottee have both joined the consumer insight and brand strategy consultancy.
MarketVision Research has announced five new hires across a number of teams, as well as two promotions.