Industry News

Voxter launches in UK

A new communication research tool, Voxter, has been launched in the UK by its founders Ronny Razin and Piers Aitman.

GfK maintains moderate sales growth

The latest year-to-date financial results from GfK reveal moderate sales growth of 6% compared with the same period last year.

Online video advertising quality still a challenge for UK brands

Advertisers still face challenges in viewability, brand safety risk and ad fraud in online video advertising, according to new research.

Conservative campaigner joins Populus

Stephen Gilbert, who was recently made Tory peer Lord Gilbert of Panteg, has been hired as a consultant by Populus […]

BARB signs Kantar Media and Nielsen for Project Dovetail measurement

Customer consultation endorses BARB’s strategy for delivering cross-platform measurement as it agrees measurement contracts for Project Dovetail.

94% of top UK advertisers' sites now mobile optimised

The vast majority of the top advertisers in the UK now have mobile optimised websites, but those with separate mobile […]