Industry News

YouTube overtakes TV for young UK teens

29% of 12-15 year olds chose YouTube videos as their top viewing choice, compared with 25% who chose TV, according […]

Half of Brits think only cash is secure

While two in five (39%) of British people believe a cashless society is inevitable, a larger contingent (50%) think cash […]

Call for better ethical standards in social media research

Only 38% of the public are aware their social media posts are potentially being analysed for research projects.

ResearchBods creates client services director role

Leeds-based digital research agency ResearchBods has hired Robert Webster in the newly created role of client services director.

NPD launches segmentation scheme service

Global market information company NPD Group has introduced an analytic service integrating consumer segmentation schemes with sales and market share […]

Purchase decisions an emotional rollercoaster

A third of shoppers (33%) worry they have made the wrong decision after buying a product according to consumer journey […]