Insight consultancy Boxclever has launched a new Marketing Effectiveness business, led by Colin Bunn.

Insight consultancy BritainThinks has hired former Tesco director Katherine Edwards to the newly created role of director of stakeholder engagement.

The collaboration will allow ITV’s TV advertisers to access simultaneous programmatic advertising across other devices and online environments.

Research indicates that retailers are suffering in the weeks leading up to discount shopping day Black Friday as shoppers hold […]

The online marketplace has launched a predictive targeting tool for identifying and segmenting parent shoppers as part of a wider […]

PackProbe is designed to evaluate pack designs by testing rational and emotional reactions to different design components.