Media measurement company Rentrak has reported an 85% increase in its TV Everywhere business for Q2 of fiscal 2015 to […]

Delivering an ad in the 60 minutes following a consumer’s signal of intent can increase conversion rates by up to […]

Consumers are more likely to stick with a brand that is ‘useful’, whether making life easier or offering some sort […]

Maritz has acquired customer experience software company Allegiance combining it with Maritz Research to form a new, independent company MaritzCX.

Conquest has launched a research tool, Automatix, designed to reveal the truth about brands, advertising and products.

Prediction market software company Consensus Point has appointed Brad Marsh as its president and chief executive officer.