Industry News

Edwina Dunn appointed as MRS patron

Co-founder of dunnhumby joins panel of existing ambassadors including Sir Martin Sorrell and Sir Robert Worcester.

Cardador joins Gongos as VP

Joe Cardador has been appointed vice-president, Decision Sciences for Gongos, managing collaboration of data scientists within Gongos Research and O2 […]

Brands must address Asian identity

Brands looking to connect with Asian consumers should embrace cultural identity as the majority of Asians fear an erosion of […]

Prodege partners with TrueSample

Online survey panel company Prodege has signed up TrueSample to verify its survey response pool.

ComScore to provide all BBC analytics

ComScore Digital Analytix has been selected by broadcaster as the source of analytics across all of its digital content, including […]

YouGov unveils 'revolutionary' media planning and audience tool

YouGov has launched a new media planning and audience segmentation tool, YouGov Profiles, to help brand marketers and their agencies.