Industry News

Mintel licenses Decrypt's Beacon platform

Mintel brings its survey programming in-house for the first time through its licensing of market research and reporting platform, Beacon.

Barb combines establishment survey and recruitment contracts

Previously separate contracts for panel recruitment and for conducting establishment survey, which provides demographic, device and platform data, have now […]

IAB Europe launches multi-device insight library

The Multi-Device and Connected World Library of Research is intended to bring together the most recent best practice multi-device and […]

IPA and Meta announce smartphone data visualisation tool

Meta has developed TouchPoints Smart, a bespoke visualisation tool, for the Institute of Practitioners in Advertising (IPA).

Billboard extends and expands Nielsen music data deal

Companies announce a “multi-year extension” of current agreement and an expansion to include co-development of new initiatives to better measure […]

Bug Insights hires Kuper

Allyson Kuper has joined the marketing analytics company as a consultant.