FocusVision buys Research Reporter
Research tech company FocusVision has acquired Insight Marketing Systems, the company behind research management tech platform Research Reporter.
Industry News
'The market research industry is lagging behind', says former Camelot CEO Dianne Thompson
Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind […]
Fishing and cooking – how to make online samples fit for purpose
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard […]
Rise of the machines – technology transforming research
Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.
'Give data back to the people', panel tells Impact 2015 audience
Personal data should be wrested from the control of businesses and given back to consumers, according to a panellist speaking […]
Storytelling, segmentations, and the subconscious
Speakers from Unilever, EE and Chime Insight and Engagement shared their thoughts on going beyond insight delivery at the MRS […]