Loyalty programmes 'more important for brand loyalty than value for money'
Enrolment levels in consumer loyalty programmes in the US have reached an “all-time high”, according to a new report.
Industry News
Majority of advertisers now have mobile optimised sites
More than 80% of the top 250 UK advertisers has a mobile optimised site according to a survey from the […]
Millward Brown hires Bloomfield
Jane Bloomfield, formerly head of innovations at Hall & Partners, has joined the company as brand development director.
WPP's Xaxis buys ActionX
WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, […]
Organisational obstacles preventing improved customer experience
New research from the Economist Intelligence Unit claims that organisations are struggling to create a seamless experience for customers, despite […]
Facts International to support ComRes in general election polling
Facts International will conduct telephone interviews in the run up to the election to support ComRes in voting intention and […]