Industry News

New viewer relationship management head at Channel 4

Charlie Palmer has been appointed by Channel 4 as its head of viewer relationship management with a remit to build […]

New engagement agency harnesses consumer neuroscience

WeAreFearless works with cognitive neuroscientists to integrate an understanding of brand engagement into its approach.

Kantar and comScore start joint measurement offering

Kantar Media and comScore have announced a joint offering for cross-media audience measurement, the first to come from their strategic […]

Digital-focused research association launches

Digital Insight Network is a global research association focused purely on digital methodologies.

JWT forms new research and analytics group

The Intelligence Group brings together three existing specilities within JWT: Sonar, Analytics and The Innovation Group.

Ad value boosted by newsbrand context

Consideration to purchase brands advertised across newsbrand platforms increased by up to 38% for readers than non-readers, according to research […]