Latest – company news and MR industry news

Mediaresearch rebrands to Nielsen Admosphere

Prague-based research agency Mediaresearch has changed its name to Nielsen Admosphere following AC Nielsen Netherlands’ majority stake purchase last year.

Havas SE France appoints new COO

Former Coca-Cola marketing executive Michel Gotlib has been hired by Havas Sports & Entertainment (Havas SE) as its chief operating […]

Belloni made chairman of Kantar Italy

WPP-owned Kantar has appointed Luca Belloni as chairman of its Italian business.

New FCC regulations threaten US phone research

The US Federal Communications Commission (FCC) is to vote on new regulations that could “seriously harm” surveys conducted over the […]

GfK secures TV audience measurement contract in Singapore

The Media Development Authority of Singapore (MDA) has commissioned GfK to provide cross-platform audience measurement in Singapore.

Route extends data to taxis and cinema

The audience measurement body of the OOH industry Route has completed its project to produce data for taxis and cinema.