Mediaresearch rebrands to Nielsen Admosphere
Prague-based research agency Mediaresearch has changed its name to Nielsen Admosphere following AC Nielsen Netherlands’ majority stake purchase last year.
Prague-based research agency Mediaresearch has changed its name to Nielsen Admosphere following AC Nielsen Netherlands’ majority stake purchase last year.
Former Coca-Cola marketing executive Michel Gotlib has been hired by Havas Sports & Entertainment (Havas SE) as its chief operating […]
WPP-owned Kantar has appointed Luca Belloni as chairman of its Italian business.
The US Federal Communications Commission (FCC) is to vote on new regulations that could “seriously harm” surveys conducted over the […]
The Media Development Authority of Singapore (MDA) has commissioned GfK to provide cross-platform audience measurement in Singapore.
The audience measurement body of the OOH industry Route has completed its project to produce data for taxis and cinema.