Latest – company news and MR industry news

Winkle adds emotion analytics to concept screener

Innovation insight agency Winkle has introduced Pansensic, an emotion analytics tool, to its Concept Screener offer.

Ipsos creates global market measurement business

Ipsos has restructured its business to bring its retail measurement activities into one unit, Ipsos Market Measurement, which will be […]

New hires at Directions Research

Cincinnati-based market research company Directions Research has hired Aaron Gulley as a senior account executive and Amy Webb as a […]

Ex-Nielsen exec launches digital research agency

DataChefs is co-founded by former Nielsen and GMI exec Simon Guy and is based in Davos, Switzerland.

AppNexus and Microsoft expand tech partnership

Ad tech company AppNexus has announced its global technology partnership with Microsoft has been extended and expanded.

IPA predicts agency models of the future

Agencies will need to broaden their definition of creativity, gain deeper understanding of clients’ businesses and find a richer base […]