Newspaper groups join forces to promote advertising
The UK’s six leading national newspaper groups have combined to launch a £3m advertising campaign to remind people “of the […]
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MediaCom invests in Australian media agency
WPP has announced that MediaCom, part of its media investment management arm GroupM, has acquired a minority stake in Australian […]
Wearables market grows 223% in Q2 with Apple challenging Fitbit
Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just […]
GroupM and Buzzfeed in content and data deal
Buzzfeed agrees to provide GroupM’s and WPP’s agencies and clients with access to its creative and data assets.
ICrossing UK names new CEO
Digital marketing agency iCrossing has promoted Mark Iremonger as its new CEO in the UK replacing Paul Doleman.
Marketing budgets shift to customer retention
More than half (57%) of CMOs expect marketing budgets to increase in the next two to three years.