FreshMinds launches ideation product
Spark is designed to assist brands in the early stages of the innovation process by “fuelling ideation for new products […]
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Gooding named as Pamco chair
The newly-created Publishers Audience Measurement Company (Pamco) has named Aviva’s Jan Gooding as chair and Ipsos Mori as its audience […]
'Definitive' figure of daily time spent online is two hours 51 minutes
The IAB UK and UKOM have published a ‘definitive’ figure to remove “any confusion around the conflicting sources claiming to […]
Economic policy based on behaviour assumptions
Matthew Hancock MP said the edifice of economic policy was built on an assumption of how should people behave rather […]
Connected TV adspend set to grow despite 'lack of reliable measurement'
While connected TV advertising budgets remain small in the US, 48% of advertisers who use the medium plan to spend […]
DJS Research launches university alumni relationship services
Its new offer, alumnus, is intended to allow universities to benchmark their alumni relationship metrics and to establish drivers of […]