Marketers are not trusted with data
Connected World’s opening session from Contagious showed consumers’ concern over brands’ data collection.
Latest – company news and MR industry news
Social media psychology – why ‘Like’ is all about recognition
The persona we put out in our online social worlds is vital to our sense of self recognition argued Aaron […]
How mobile gaming could cure cancer
The second morning session at the MRS Connected World conference outlined how ‘citizen science’ has been harnessed to tackle huge […]
Apple is top storytelling brand
Apple and Cadbury are the top two storytelling brands according to research from brand storytelling agency, Aesop, in association with […]
SPA Future Thinking extends into financial services
Business intelligence specialist SPA Future Thinking has launched a new financial services practice to be headed by Annabelle Truscott.
Trinity McQueen retail team bags two
Nathan Bartlett and Anna Johns have both joined the recently rebranded agency from ICM.