Ipsos' half year results show 5.9% drop in revenue
Revenue in the first half of 2014 recorded as €756m, with ‘currency effects’ cited as main contribution to fall.
Revenue in the first half of 2014 recorded as €756m, with ‘currency effects’ cited as main contribution to fall.
The company has also extended its radio audience measurement contract in Switzerland.
Mobile app designed for TAM subscribers on iPhone, Android and Blackberry to access weekly data.
New company Footfall Analytics uses existing CCTV cameras to track and analyse customer movement and interaction.
Partnership will combine Nielsen’s data and analytics with Pointlogic’s planning software.
In-app ads are deemed annoying by 67% of British 16-24 year old app users, according to new research from Voxburner.