Latest – company news and MR industry news

Americas and Europe continue to drive marketing optimism

Latest monthly Warc GMI figures suggest global marketers, in particular in the Americas and Europe, remain confident.

Yahoo acquires Flurry

Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.

US MR industry continues to recover

The Research Industry Index has shown its strongest 12 months in the history of the study.

Kantar invests in ZappiStore

Level of investment in expanding automated research platform has not been disclosed.

Ipsos MORI makes three senior appointments

Sam Clemens, Gerry Nicolaas and Lucy Joyce have all joined the firm’s Social Research Institute.

Nugg.ad expands to Italy

The brand engagement measurement company has opened an office in Milan, led by Enrico Ciampini.