London Stock Exchange to track social media buzz
UK— The London Stock Exchange Group has appointed Social 360 to carry out daily monitoring of social media.
Industry News
Companies sign up to new mobile research body
US— Representatives from major agencies and clients have formed a new industry association to develop guidelines and best practices for […]
Pollbob buys DIY pollster Mister Poll
US— Social polling platform Pollbob has acquired DIY polling site Mister Poll and plans to integrate its database of survey […]
MediaMiser acquires social media tech firm InfoGlutton
CANADA— Media monitoring and analysis firm MediaMiser has acquired InfoGlutton Solutions, which provides social media monitoring tools to the restaurant […]
Bellwether report shows slump in confidence among UK marketers
UK— The latest Bellwether Report on UK marketing spending makes worrying reading, with budgets only marginally up and confidence down […]
BrainJuicer revenue passes £20m in 2011
UK— BrainJuicer’s revenue in 2011 increased by 26%, passing the £20m mark, the firm said in a trading update today.