ComRes adds quant leader and promotes two
UK— Pollster ComRes has hired Pru Shelton to lead its quantitative research team, replacing Caroline Lawes who is leaving the […]
Industry News
Loyalty specialist CardStar acquired by Constant Contact
US— Email marketing firm Constant Contact is to acquire CardStar, which makes mobile apps for retail loyalty schemes.
Affinnova launches online collaboration platform
US— Research technology firm Affinnova has launched a new web-based platform for marketing and research teams to collaborate on ideas […]
FBI plans to track threats through social media
US— The FBI is the latest government agency to look into how it can harness social media monitoring.
Accenture to acquire Neo Metrics Analytics
US— Management consultancy Accenture has agreed to buy Spanish predictive analytics agency Neo Metrics Analytics for an undisclosed amount.
SymphonyIRI teams up with price comparison site mySupermarket
UK— SymphonyIRI Group and price comparison website mySupermarket have teamed up to study how the site’s users make buying decisions.