TNS names El Naggar as North Africa CEO
EGYPT— TNS has appointed former Synovate Middle East and North Africa boss Tamer El Naggar as its chief executive officer […]
Industry News
MRC accredits Visible Measures’ online video metrics
US— The Media Rating Council (MRC) has accredited Visible Measures’ online video measurement metrics, including the ‘true reach’ score, a […]
Boxclever named Genius Foods’ research partner
UK— Gluten-free food company Genius Foods has appointed Boxclever as its research partner.
O2 Media picks Publiceye for online research
UK— O2 Media, the marketing arm of broadband and mobile phone network O2, has appointed Publiceye as its online survey […]
$1bn in capital invested in MR last year, says Cambiar
US— More than $1bn in capital was pumped into the market research industry last year, with the lion’s share of […]
Unimer and TNS strike Central American deal
UK— TNS has struck an agreement with Central American research agency Unimer to extend its capabilities across the region.