Industry News

Bilendi opens second German office

The market research services agency is continuing its international expansion with the opening of an office in Cologne.

MarketVision promotes seven

MarketVision Research has announced the promotion of several team members, including Shannon Voors to senior research associate.

Social media strategy called into question by new research

New research from the University of Oxford has revealed two popular social media practices thought to drive engagement have no […]

Christmas ads 'don't drive purchase'

34% of UK consumers chose Sainsbury’s Mog the Cat as their favourite Christmas advert, but 79% wouldn’t buy merchandise related […]

Twitter engagement driven by music awards and reality TV

Music awards shows and reality TV competitions have been behind some of the biggest moments of Twitter engagement by TV […]

Consumers in mature markets will own more than three devices by 2018

New analysis from Gartner predicts that consumers will add more devices to their ‘personal portfolio’ rather than consolidating it, leading […]