Social media strategy called into question by new research
New research from the University of Oxford has revealed two popular social media practices thought to drive engagement have no […]
Industry News
Christmas ads 'don't drive purchase'
34% of UK consumers chose Sainsbury’s Mog the Cat as their favourite Christmas advert, but 79% wouldn’t buy merchandise related […]
Twitter engagement driven by music awards and reality TV
Music awards shows and reality TV competitions have been behind some of the biggest moments of Twitter engagement by TV […]
Consumers in mature markets will own more than three devices by 2018
New analysis from Gartner predicts that consumers will add more devices to their ‘personal portfolio’ rather than consolidating it, leading […]
New analysis questions effects of internet vs phone polling
Analysis from John Curtice of NatCen Social Research questions whether the apparent narrowing of the European referendum race could be […]
Rise Interactive acquires SimpleRelevance
Digital marketing and analytics agency Rise Interactive has acquired SimpleRelevance, a platform that uses machine learning to personalise marketing messages.