Industry News

Havas Media Group creates chief insight officer role

Yvonne O’Brien, former managing director of IPG Mediabrands Marketing Sciences, has been poached by Havas Media Group UK to be […]

SurveyMonkey buys TechValidate

Online DIY survey research company SurveyMonkey has acquired software customer content creation platform, TechValidate, for an undisclosed amount.

Han joins MFour Mobile Research

Andrea Han has joined the mobile market research firm as senior research consultant.

Bright Blue Research makes promotions

Bright Blue Research, formerly known as RS Consulting Group, has promoted a number of its team including Paul Cussell as […]

GfK MRI expands product innovation team

Kevin King and Karen Ramspacher have joined GfK MRI’s product innovation team as senior vice-president mobile measurement and trends, and […]

Cookies are 'a broken source of insight'

Using cookies alone to measure ad reach can typically lead to an overstatement of reach of around 58%, according to […]