Gooding named as Pamco chair
The newly-created Publishers Audience Measurement Company (Pamco) has named Aviva’s Jan Gooding as chair and Ipsos Mori as its audience […]
Industry News
'Definitive' figure of daily time spent online is two hours 51 minutes
The IAB UK and UKOM have published a ‘definitive’ figure to remove “any confusion around the conflicting sources claiming to […]
Economic policy based on behaviour assumptions
Matthew Hancock MP said the edifice of economic policy was built on an assumption of how should people behave rather […]
Connected TV adspend set to grow despite 'lack of reliable measurement'
While connected TV advertising budgets remain small in the US, 48% of advertisers who use the medium plan to spend […]
DJS Research launches university alumni relationship services
Its new offer, alumnus, is intended to allow universities to benchmark their alumni relationship metrics and to establish drivers of […]
Britons 'overestimate the bad behaviours of other people'
A new survey from Ipsos MORI and the Behavioural Insights Team show that we think more people are avoiding tax […]