Brand hype around participation 'based on flawed assumptions'
A new report from TNS and JWT claims that customers are not as interested in engaging with brands online as […]
Industry News
Confirmit launches location and beacon triggering solution
New solution will allow users of Confirmit Horizons to use mobile, location and beacon technology to understand in-the-moment customer behaviour.
New md for Norstat Norway
Nina Kulås has joined data services company Norstat as managing director of Norway.
European ad industry gains confidence
Europe’s advertising and marketing industry gained significantly in confidence in the first half of this year, according to a new […]
Roderick exits Trinity McQueen to join Prescient
Mike Roderick has joined Prescient as research director with a focus on expanding the agency’s business in the financial services […]
Brandtone extends Unilever deal in SE Asia
Thailand, Vietnam and The Philippines will now be part of Brandtone’s global partnership with Unilever.