South African society becomes more consumer focussed
Brand service excellence benchmark tracks performance of brands among South Africa’s consumer base.
Industry News
Quality of own-label brands on a par with branded goods
Research shows shoppers regard own-label products to be as good as, and sometimes better than, branded equivalents as austerity impacts […]
Over 60% of under 12s own an internet-enabled mobile device
Results from Ipsos MediaCT’s annual LMX Family study reveal 250% growth in device ownership among young people since 2011.
Mobile ads suit functional, 'high involvement' products
According to results from a new study published in the AMA’s Journal of Marketing Research.
Winter Olympics boosts first quarter US adspend
Total advertising expenditure increased 5.7% to $34.9bn, according to data from Kantar Media.
Personal care market hit hardest by recession
New report from IRI suggests shoppers sacrifice health and beauty products in favour of ‘essentials’ during tough economic times.