Kellogg seeks long-term TV insight
Food manufacturer turns to partners and research firms to establish long-term impact of TV advertising.
Industry News
Data Liberation launches data solution system
Embrace is a new bespoke interactive knowledge management system from Data Liberation.
SPA Future Thinking appoints commercial director
Business intelligence specialist SPA Future Thinking has brought in Tom Meyritz as its new commercial director.
One in five Japanese internet users feel out of depth with new tech
According to GfK’s Roper Reports Worldwide, 21% of Japan’s internet users feel new technology is ‘a bit beyond them’.
Openness around data collection could ease privacy concerns
A recent study by Software Advice showed nearly 30% of 385 US adults would be ‘a lot less bothered’ if […]
Emotion proves contagious on Facebook
The social media network’s data science team altered the ‘emotional tone’ of the newsfeed of nearly 700,000 of its users […]