Industry News

Openness rather than bullying behind online anonymity

Consumers tend to use anonymous online identities to be more open and honest, rather than engage in bullying, according to […]

GroupM buys Keyade in France

WPP’s GroupM has acquired French digital performance specialist Keyade.

Hall & Partners expands US healthcare team

Company announces four new joiners, including Ariella Evenzahav as director, US Oncology Center of Excellence.

BlueConic launches mobile app listening

New tool allows organisations to sync mobile customer data with customer data on the web.

Facebooks adds signal strength-based ad targeting

Advertisers can now target Facebook ads based on the strength of a user’s phone signal when they visit the social […]

Millward Brown Digital appoints new president

Stephen DiMarco has been promoted by research consultancy, Millward Brown Digital, to be its new president.