Industry News

Spare time being changed by mobile technology

Reading newspapers and books and calling friends are losing out to using mobiles to check emails, browse the internet and […]

MetrixLab opens Brazil office

Insights and analytics business, MetrixLab, has extended its global reach with a new office in Sao Paulo, Brazil.

Global ad spend predicted to grow 5%

Advertising spend is forecast to grow by 5% this year as global markets show continued optimism according to Carat.

TNS's Froggatt becomes Incite's global chief

Matthew Froggatt, TNS’s chief development officer has been announced as the new global head of Incite.

Wang to head BrandZ for Millward Brown

Doreen Wang, Millward Brown’s head of client solutions, has been promoted to global head of BrandZ, its brand equity database.

Majority of new products don't meet profit targets

Almost three quarters (72%) of new products fail to meet their profit targets according to Simon-Kucher’s latest global pricing study.