Industry News

Meetrics gets MRC accreditation

Online ad viewability company Meetrics has been granted accreditation by US-based Media Rating Council (MRC) for its viewable ad impression […]

Chaibi joins Middle East Broadcasting Center

Laura Chaibi, the former Yahoo research director, has moved to Dubai to take up the role of head of digital […]

Stracey to lead innovation at Dub

Dan Stracey has joined the research community software specialist as chief inspiration officer.

UK customer satisfaction 'at lowest point since 2010'

Latest findings from the UK Customer Satisfaction Index reveal that only the utilities and banking sectors have improved during 2014.

Marketers must expand programmatic advertising

Marketers need to build creative content that can be readily delivered by media buying algorithms according to Millward Brown’s Digital […]

Reddy to replace Puliyel as IMRB International president

Preeti Reddy, currently senior vice president, will take over from Thomas Puliyel when he retires in August of this year.