Marketing activity shows strong start to the year
The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 […]
Industry News
BA creates standalone customer experience unit
Former head of marketing, Abigail Comber, has been appointed to the newly-created role of head of customer at British Airways […]
Nunwood reports strong growth in 2014
The company saw its UK business grow by 23% last year.
Data Liberation appoints new CEO
Market research technology consultancy Data Liberation has appointed Pat Molloy as its new CEO as part of a shake-up of […]
YouGov offers candidates constituency-based data
YouGov has extended the reach of its Profiles tools to provide constituency-focused big data to all election candidates in the […]
Summit launches predictive analytics platform
Forecaster combines internal and external data to predict the likely sales from a given marketing spend.