The Market Research Society has launched its recorded guidelines to help promote ethically-driven research of children.

Researchers have to understand the age and the systems that a child is growing up in said Dr Angharad Rudkin […]

Kids TV channel Nickelodeon has embarked on a research project to measure children’s in-the-moment responses to advertising.

As much time is spent by young people on text communications as on watching TV or films on TV sets […]

A new company, Strategir-WSA, will join the Strategir group of companies as a result of the investment.

New survey with top-level executives reveals that organisations that are leaders in data-driven marketing report higher levels of customer engagement […]