Latest – company news and MR industry news

Unimer and TNS strike Central American deal

UK— TNS has struck an agreement with Central American research agency Unimer to extend its capabilities across the region.

B2B International targets consumer work with Deep See launch

UK— Business-to-business research specialist B2B International is branching out into consumer work with the launch of a London-based agency called […]

UK research professionals ‘less confident’ for 2012

UK— Research professionals are predicting slower growth this year than they were last year, with forecasts revised down from 4.3% […]

IFF Research adds four research executives

UK— IFF Research has hired a quartet of research executives: Margaret Anderson, Jolyon Fairburn-Beech, Jessica Huntley Hewitt and Sam Morris.

TNS names El Naggar as North Africa CEO

EGYPT— TNS has appointed former Synovate Middle East and North Africa boss Tamer El Naggar as its chief executive officer […]

MRC accredits Visible Measures’ online video metrics

US— The Media Rating Council (MRC) has accredited Visible Measures’ online video measurement metrics, including the ‘true reach’ score, a […]