Using cookies alone to measure ad reach can typically lead to an overstatement of reach of around 58%, according to […]

Location audience data company Statiq has released its self serve point of interest directory for geo-behavioural audience profiling, Places.

ComScore’s GAAP revenues for the second quarter of 2015 were $91.4m, an increase of 14% compared with the same period […]

Former Mapa Research managing director, Edward Chatham, has joined enterprise feedback management company Questback as its head of market research.

Mobile market research company MFour Mobile Research has launched its MediaMatch 360° tool integrating media matching technology into media measurement.

Consumers are most receptive to advertising at the point when they share content on their social media networks, according to […]