Latest – company news and MR industry news

ComScore hires Fetters as SVP of Marketing Solutions

Aaron Fetters has joined to lead the company’s work with its consumer packaged goods and automotive clients.

Long-form video content reigns supreme in UK

UK digital video viewers are more willing than the rest of Europe to watch long-form content on their mobiles, according […]

Join the Dots grad programme gains MRS accreditation

The company is the first research provider outside London, and the second in the UK, to be awarded this accreditation.

Google explores new viewability metrics

Google has filed new patents indicating that it plans to change the way it ranks content and measures ad viewability.

Firefish expands to South East Asia

The insight agency has opened a Singapore office, to be led by ex-ABN Impact director, Angela Cross.

GfK promotes Lange to business group director

Maria Lange has been appointed business group director of GfK’s Pet Retail POS Tracking team.