Latest – company news and MR industry news

TNS launches express NPD screening tool

Global research consultancy, TNS, has released a quick turnaround tool to help businesses identify successful new product ideas.

Kantar acquires majority stake in Guardian Digital Agency

Data visualisation and interactive specialist Guardian Digital Agency, bought by WPP’s data investment management division, Kantar.

ICM boosts its team

Insight solutions company ICM promotes two and makes two new appointments.

Toluna parent company acquires Harris Interactive Europe

Frederic-Charles Petit will oversee Toluna and Harris Interactive Europe following the acquisition from Nielsen.

ISA chairman insists new BARC India ratings system will launch on time

Claim from Indian Society of Advertisers chairman comes after continued criticism of current TAM TV ratings system.

Language analysis service Relative Insight launches

Technology originally developed for law enforcement to identify masquerading criminals through language analysis.