Sugging and frugging hotline launched by MRS
The Market Research Society tackles ‘sugging’ and ‘frugging’ — selling and fundraising under the guise of research — with a […]
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Using clickthrough to establish mobile ad performance 'a fallacy'
New research from marketing tech firm Dstillery suggests exploring cross-channel behaviours could be a more robust approach.
Opinion Leader hires five
The agency has appointed an insight director, a senior research executive and three research executives in its latest recruitment drive.
Nielsen leverages Alibaba for combined view of Chinese consumers
New Omni Channel application combines Alibaba and Nielsen data for online and offline perspectives.
Mobile is key research tool in purchase decision-making
Up to 46% of UK consumers use mobile devices as their primary tool for purchase decision-making, according to new research.
Internet Research Bureau expands into EU
John Hale has joined the Internet Research Bureau as vice-president of sales as it looks to expand into the UK […]