Consumer trust in traditional advertising declines in UK
A new study reveals that most forms of advertising and communication have seen a decline in trust among UK consumers […]
Industry News
Twitter users 'interested in messages rich in informational content'
A new study published in the Journal of Advertising Research reveals that information and emotion are key to brand engagement […]
Diversity in marketing industry improving, but not enough
While Black, Asian and minority ethnic (BAME) representation in the creative industries is on a par with the general working […]
Gartner acquires Capterra
Global tech research and analysis company, Gartner, has announced its purchase of software advisory company Capterra.
Tesco looks to sell central and east European business as dunnhumby deal founders
The supermarket giant is reportedly close to calling off the sale of dunnhumby as WPP, the last serious bidder, is […]
Verto Analytics makes exec appointments
Matti Aksela, Tom Butler and John McLaren join to boost Verto Analytics’ digital multi-screen measurement offering.