Industry News

Data Liberation hires new director

Amanda Boote joins market research technology consultancy as sales and marketing director

WOM has greatest influence on purchase decisions

Research from Google, in partnership with TNS and Ogilvy, suggests WOM has bigger impact than media on some purchases.

Europe's white working class communities feel marginalised

As wider social and economic factors are downplayed, issues of poverty are often blamed on individuals suggests report from Open […]

New user growth slows on social networking

People expand their social network activity to mobile devices despite overall adoption slowing in next few years in the UK.

Multi-device use growing among wealthy Europeans

Nearly one third of Europe’s wealthiest 13% now own all three key devices, according to research from Ipsos.

Impact Research appoints Odavic to business development role

Mina Odavic has joined the company from Norstat UK as business development manager.