Chopping and changing brand properties based purely on personal judgement can “destroy brand memory structure and promote competitor brands”, according […]

Company concedes that its secret psychological experiment should have been ‘done differently’ and announces a new research framework.

New panel covers 10,000 consumers and will cover smartphone sales, usage, loyalty and carrier dynamics.

New research tools can be integrated into apps that interact with in-store beacons, which transmit retail information and can request […]

The new version of Atlas, Facebook’s ad platform, has improved cross-device ad effectiveness tracking capabilities.

Visual content curation social network’s new features will allow businesses insight into how ‘Promoted Pins’ affect their business.