Exeter City Council – New Entertainment Venue consultation
Marketing Means is currently conducting Exeter survey fieldwork for Exeter City Council‘s New Entertainment Venue consultation.
In 2017 Exeter City Council, and its partners in the New Entertainment Venue Advisory Group (NEVAG), commissioned a study from Fourth Street on the need for a new venue in Exeter. This study looked at market demand and current supply. It assessed key venue considerations, where it might be located and how it could be developed and sustained. The study concluded that there is potential for a multi-purpose, city centre entertainment venue with a mixed programme and capacity of around 1,200 seated.
The study also emphasised that a key requirement for a new venue would be to ensure that it is financially sustainable, and does not become a burden on the public purse. A range of possible options would need to be considered. Detailed feasibility studies would be required before any commitment to the way forward could be made.
The Council has commissioned Marketing Means to run two parallel elements of research. One is an online survey, open to the Exeter public to complete via a link at the Council’s website – click here. This will be open for the duration of the consultation, to 31st July 2018. The other is a face-to-face survey of 500 members of the general public. This will use the same questionnaire running on Snap Surveys software on tablets used by our interviewing team on the streets of Exeter and Topsham . The face-to-face version of the survey will reach out to people who may not have seen the online link, or have not got round to completing it. The face-to-face in-street approach helps to make the research more robust by collect the views of an independent and unbiased cross-section of the public. This fieldwork is taking place during May and June 2018.
Exeter survey